Hi friends! I’m SERENA GOH (prn. gō) - a few of you have known me for over a decade and others are new here - WELCOME and thank you for visiting!

THE GOH TO - is a little slice of the internet and a digital destination for my community who share an affinity for food, style and adventure. Over the years I’ve learned that life is about savoring the little moments, and I love bringing joy to everyday life - whether that’s through cooking a recipe, styling an outfit or exploring a new destination.

I’m a creative soul with an appetite for adventure who loves bringing people together. As a true ambivert, you’ll either find me dressed to the nines about town, or in the comfort of my home immersed in a book with chill vibes in the background (preferably indie or jazz).

I love the idea of immersive storytelling fueled with an element of playful experimentation, while emphasizing the importance of wellness and consciousness. I also love to just keep it real and live life and sharing elements of my often haphazard life. What began as a repository for my life outside of my full-time job in technology finance in 2010, has since become my full-time career. I have enjoyed the evolution of this journey through and through and the various aspects that come with it.

Over the past 10+ years, I’ve partnered with brands including Cartier, Chanel Beauty, Dom Perignon, Farfetch, La Mer, L’Oreal, NARS, Net-A-Porter, Marriott Bonvoy, Omega, Shopbop, Stella McCartney, Sunglass Hut, and The Ritz Carlton. I’ve been featured in publications such as CNN, Glamour and WWD, with TV spots on Good Morning America and more! It’s been a wild and fun ride to watch the space evolve and grateful to connect.

I currently live in New York with everyone’s favorite dog, Luna after returning from a short stint in London.

Please say hi or if you want to collaborate, introduce yourself.